Diane Rizzetto, the founder of Bellavita, has been at the forefront of the beauty industry in the Lehigh Valley since opening Hair By Diane in 1967. In 2004, she transformed this business into Bellezza, a full-fledged cosmetology operation offering salon, spa, and cosmetic services. Noting the absence of salon and spa services available to the region's senior community, Diane developed Bellavita, which proudly provides beauty services to numerous adult facilities in the region, including St. Luke's Hospital, Phoebe Homes, and Cedarbrook Nursing Homes. Bellavita is fully licensed and insured and a member of both the National Cosmetology Association and The Congress of Aesthetics.